Zoe Elizabeth is an English fashion and beauty vlogger, YouTuber, and author. She is best known by her YouTube username Zoella.
Zoe is the older sister of Joe Sugg, who is also a vlogger and internet personality known on YouTube as ThatcherJoe. She grew up in Lacock, Wiltshire, where she attended The Corsham School secondary school and arts college, and currently lives in Brighton.
Sugg is in a relationship with fellow YouTube personality Alfie Deyes, known on YouTube as PointlessBlog.
Zoe's was working as an apprentice at an interior design company when she created her blog, "Zoella", in February 2009. By the end of the year it had a thousand followers and as of September 2015 it has received over 540 million total visits. The fashion, beauty and lifestyle blog expanded into a YouTube channel in 2009, while Sugg was working for British clothing retailer New Look.
In 2013, Sugg was named as one of the National Citizen Service's ambassadors, helping to promote the newly launched youth service.The following year she was named as the first "Digital Ambassador" for Mind, the mental health charity
Zoe's main channel, is mostly fashion, beauty hauls, and "favorites" videos
Sugg is influential through social media, being mentioned by The Telegraph as one of "Britain's most influential Tweeters" in 2013. As of December 2015, Sugg's main YouTube channel has over 9.9 million subscribers and over 663 million video views, and is the 50th most subscribed channel on the website; her second channel "MoreZoella" has over 3.4 million subscribers and over 290 million video views. She also has over 4 million followers on Twitter and over 7 million on Instagram.
Zoe signed a two-book deal with Penguin Books in 2014. The North American publishing rights were purchased by Atria.
Sugg's debut novel, Girl Online, was released on 25 November 2014. The book is aimed at a young adult audience and surrounds a 15-year-old anonymous blogger and what happens when her blog goes viral. While based around similar experiences, Zoe has stated that the book is "in no way autobiographical".
A sequel, Girl Online: On Tour, was released on 20 October 2015
Zoe featured on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa.
Zoe launched a range of beauty products under the brand name Zoella Beauty in September 2014. The "bath and beauty" range launch was, according to the Metro, the "biggest beauty launch of the year
Zoe is such a great role model for young adults and she inspires me to be more creative with the stuff I do and that a comfort zone is a beautiful place but nothing ever grows there. I hope one day i would be able to meet her and tell her how much she inspires us.